Social Media Accounts Support Suppression Assets and Create More Rankable Assets
Social Media – An Overview
Social media accounts are the cornerstone of the internet today. While most users will access via an app on their phone, social media accounts and profiles are “indexed” by Google and they show up in search results for related terms. This means simply having social media profiles in a suppression campaign will help add to the total number of new digital assets that can rank in Google search results.
Social media accounts and profiles will not only stand on their own, they are linked back to the primary website assets created and support those even further. Social media profiles are a powerful and essential part of any suppression campaign.
Social Media and Its Value To Content Suppression Campaigns
As explained before, Google search results will contain up to 2 results from any one website. This also includes all social media websites. A social media profile on your phone app is actually first and foremost a website page. The page is the profile, and then converted to mobile and delivered through an app platform.
This means that every profile created is another page that Google can index and rank into their search results page. Since Google will place up to 2 pages a website into search results, it is possibly for even multiple profiles to rank on Google, pushing target articles down multiple positions.
What Kind of Social Media Do We Create?
Our social media campaigns are complete builds. This means that each suppression campaign will have profiles completed on all the top core social media platforms. Further, these profiles are complete with bios, images, links back to primary website assets and links to other important campaign assets like your YouTube channel.
Just creating the profiles isn’t enough. These profiles need to represent and support the new branding the campaign created. So after creation, we create dozens of custom social media posts with content and images, linking back to different campaign assets like your website articles, YouTube videos and podcast episodes. These social posts are scheduled evenly over a few months to keep the profiles active, and continue to support the campaign as other assets age and rank in Google.
Below are some example social media campaign profiles we build.
VALUE & OWNERSHIP
In addition to creating the the social profiles and posts, we provide all credentials and log ins so our clients have full ownership and control all all the social assets created and used.
