Press Releases Spread Visibility and Boost Suppression Campaigns
Press Releases – An Overview
Press Releases are a great way to supplement any internet content suppression campaign. Press releases are short content pieces summarizing something in your suppression campaign. These are submitted directly to the newswire, and then picked up by dozens of online news publications. These publications publish the press release on their websites which provide valuable links/authority to the primary campaign website assets, as well as place some new results in the search results page. These news publication websites have strong website authority, so they typically rank well, and push down the target articles.
Press Releases & Their Value To Content Suppression Campaigns
Press Releases provide value to internet suppression campaigns in multiple ways. First they place content created onto major news websites across the Country. These websites have long established and powerful domain authority. This means that the content they publish will typically rank very well in Google search results. Content submitted to them can land in the top search results pretty quickly, which can push down target articles/results.
The second value press releases provide is the links in the content, that directs back to the primary website assets created for the suppression campaign. These links pass value and authority to those websites, meaning the suppression campaign websites get stronger, and thus can rank better/higher in search results.
What Kind of Content Makes A Suppression Press Release?
After the primary websites for the suppression campaign are created, it is time to share them with the world. Since the websites are resourceful and informative, they are great candidates for press release distribution. We craft a comprehensive summary of the website, and its value, submit that to the news wire, and track all the online organizations that publish the release.
As with all other aspects and assets in the suppression campaign, we do not need our clients to be involved with this process. Our team carries out the entire press release from initial drafting, to tracking placements on the web. Below you can see a few examples of press releases used for suppression campaigns.
