What is Online Content Suppression?
Internet Suppression – An Overview
Internet content suppression is the process of building and inserting new positive search results into a google Search Results Page (SERP). While most people think that the process involves “targeting” the negative search result, the truth is there is not much control on what you can do directly with a negative result. Instead creating a positive branding for a person or business will inject new results into search results pages, then pushing negative content down.
By crafting and creating websites, you now have digital assets that can be called up and displayed by Google in search results. The best part is, you can control the narrative of the content on the website(s), which can re-shape the overall narrative of the search results page. Website creation is a powerful tool in suppression campaigns overall.
What Does Suppression Look Like?
Google search results will contain up to 2 results from any one website. This means that with having a key-phrase(s) targeted website, you can place up to 2 pages from that website into the top 10 results (commonly referred to as “Page 1”). In most cases, a properly optimized website will have more “relevancy” to Google for that search term, landing it above any target suppression results.
Further benefits are that the content on the website is crafted in such a way, that you can decide what the narrative about that search phrase should be. This not only provides the general suppression value of pushing target articles down, but also allows you some control around what people when see and learn when executing that particular search on Google.
Added Value: While Google will only display up to 2 results from a single website… our suppression campaigns include 3 custom built websites, which could potentially land 6 results into the search results page. Even with multiple search terms to target on a suppression campaign, these websites are a great foundation to kick start any suppression campaign.
What Kind of Suppression Campaign Assets Do We Create?
Unlike other suppression companies, our websites are always DESIGN FIRST. This means the websites actually look real, they look good, and they look authentic. Junk websites are easy to make, but when those appear in search results, and are representing you, not appearing authentic and legitimate, the search results page seem off.
The designs we create for our suppression clients are as good as any enterprise level website build, making sure that they make our clients look good, don’t cause any alarm bells to go off, all while working towards the overall suppression campaign goals. Below are just 2 examples of the types of websites we utilize for suppression campaigns.
VALUE & OWNERSHIP
In addition to creating the website assets, we purchase all the website design templates, images, licenses, url registration and more, in your name. This means you always own every asset we create for you. Further, we host your websites at no additional monthly/yearly fee on our dedicated suppression website hosting server.
