Podcasting Channels and Episodes Rank Well in Google & Are a Powerful Suppression Tool
Podcasting – An Overview
Podcasting has exploded in the last 5+ years, and it is a great resource for any suppression campaign. At the core, a podcast episode is a voice recording, and a podcasting channel is a website page that hosts all those recordings. Once episodes are loaded to the podcasting channel, the channel as a whole can be submitted for syndication (submitted to be shared on major podcasting platforms). This means a podcast channel can then be picked up and placed in the library of huge podcasting platforms such as Audible, Apple Podcasts, Amazon Music and more.
With the worldwide reach of these major podcasting platforms, your podcast now has the ranking power to show up in search results high on Google’s page, in turn, suppressing target articles down the page. Because the podcast syndication places the podcast on multiple platforms, a suppression client could see multiple results of their podcast in a Google search from different platforms, suppressing target articles down even further.
Podcasts & Their Value To Content Suppression Campaigns
Podcasts episodes and channels are an extremely powerful tool for online suppression. Due to the very high domain authority of podcasting platforms, a single podcast channel with a handful of short episodes can leverage the podcast platform’s strength to gain new rankings in Google search pages, ultimately suppressing target articles down the search page.
In the case of Podcasting, when done correctly, a little can go a long way. Podcasting channels and episodes by themselves are more digital assets we create for our clients, but the syndication of those podcasts is really what allows them to hold value in Google search results.
What Kind of Podcasts Do We Create?
Many people may say that they do not have anything to talk about, or no one will want to listen to me talk about “XYZ”. While this maybe true, like all other assets in our suppression campaigns, we do not need any involvement from our clients.
We follow the theme of the overall suppression campaign to craft 100% unique podcast episodes. In many cases they are similar to YouTube videos, and even website articles on the primary website. The podcast episodes will have a unique script and professional voiceover, making them a completely separate digital asset. Our suppression team does not need anything from our clients, so they wont be recording their own voice, writing scripts or anything related. Our team handles the production, uploading, channel management and syndication. Below you can listen to 2 examples of podcasts we created:
VALUE & OWNERSHIP
In addition to creating the podcast episode assets , we set up the podcasting channel and accounts in our client’s name. Our clients own everything we create for their suppression campaigns from the moment we create them.
