Targeted YouTube Channels & Videos Give Search Engines More Results to Display for Specific Searches
YouTube Channels & Videos – An Overview
YouTube is the second most used search engine in the US. Not only that, but YouTube is owned by Google, and this means that Google loves displaying YouTube channels and videos right in the Google Search Results Page (SERP). In many cases, you will find multiple videos and channels related to a particular search within the top 5 search results. YouTube channels and videos rank extremely well on Google searches, and they can be crafted in such a way to target which searches you want them to show up in.
Creating a targeted YouTube channel, and then creating highly targeted content videos, you can have up to 3 new digital assets you control land in a particular search results page. While Google limits the number of results in a search page from any one website to 2, YouTube seems to have a little leniency, as in many cases, a primary channel and 2 videos can show in search results. This means for any given search, up to 3 YouTube assets can land in a search result.
Video Content & Its Value To Content Suppression Campaigns
Google search results will contain up to 3 results from YouTube (2 videos and the primary channel page). Google doesn’t necessarily rank YouTube content higher in search because they own the website platform, it simply ranks well because the domain authority of YouTube is so high. Higher domain authority websites typically rank higher in search results. That is why having digital assets on the YouTube platform is a no brainer for content suppression.
By being the creator and owner of the content, there is freedom to target the specific search phrases to place the content in by way of the content, the tags, the keywords, and script for closed captioning and more. An unlimited amount of video content can be produced and loaded to a channel, and each video can have its very own specific search phrase to target. This is great for suppression campaigns with multiple search results displaying a target article to suppress. The YouTube platform overall is one of the most powerful tools for any suppression campaign.
What Kind of YouTube Content Do We Create?
Production value for our video assets is number one priority. We not only want video assets to rank well in the top of Google, we want them to look good and represent the suppression client from a neutral position, and in a positive view. Since these video assets typically rank high, they need to be great. We craft videos that are related to the primary search terms, that align with the overall suppression campaign, and further support the primary website assets created.
While our clients own the YouTube channel and all videos created, they do not need to provide any involvement in the production process.
We start with researching the target search phrase to determine the best content for the video to rank. From there we produce an easy to follow and informative script, that targets the search phrase. Then we place quality voiceovers into the video, and wrap it up with beautiful high resolution video and imagery to complete the video. Lastly we full optimize all meta data aspects, upload to the YouTube channel and embed it on relevant pages on the primary websites created.
Check out some examples of short 1 minute videos below that rank high in search results.
VALUE & OWNERSHIP
In addition to creating the YouTube Channel and video assets, we do it all in a YouTube account we setup under your ownership. This means you always own every asset we create for you. No strings attached.
